Former Tobacco Industry Insider Shares His Story With Students - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Former Tobacco Industry Insider Shares His Story With Students

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YAKIMA, Wash-- Education is key for one former tobacco industry scientist. Back in the 80's Dr. Victor DeNoble worked for Philip Morris, a tobacco company. 

Through research, he discovered the detrimental affects of nicotine. So he invented a safer cigarette, but he was fired. Since then he's made it his mission to teach young people the truth about the tobacco industry.

"What young people don't realize it that nicotine is a drug, just like any other drug that changes the way your brain work and it's not some habit. You're actually changing the way your brain works for year and years of you life," said DeNoble.

DeNoble visits the Yakima Valley every couple of years to talk with middle school and junior high students, telling his story of testifying in congress against the tobacco industry.

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