Measuring at 300x600 pixels, the Half Page ad gains a lot of coverage across KHQ.com and SWXRightNow.com.
The size allows for large logos and images and can contain a lot of information without having to be made into a flash ad.
With this ad placement, you can expect:
This ad unit is replaces the Medium Rectangle ad located in the right hand column above the fold in story pages. Below is an actual size of the ad unit.