Unlimited Hydroplane racing changes name - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Unlimited Hydroplane racing changes name from ABRA to H1 Unlimited

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PHOTO:  Bill Osborne

The ABRA name is no more.  The unlimited hydroplane racing circuit will now be known as H1 Unlimited.  Sam Cole, chairman of the H1 Unlimited and Sami Abu Shaikha, Officer of the Day for the U.I.M., revealed the now logo at a news conference in Doha, Qatar.

The name American Boat Racing Association (ABRA) has officially been retired.  H1 Unlimited is designed to reflect the international level the powerboats have obtained.

OFFICIAL ANNOUNCEMENT FROM H1 UNLIMITED:

H1 Unlimited announced today that after five years it is retiring the name American Boat Racing Association (ABRA) and will officially be known simply as H1 Unlimited.

Citing the international expansion of the sport into the Middle East and beyond the board of directors approved the name change.

“Our racing series long ago accomplished the mission implied by our old name and with the beginning of the racing series internationally we need a name that more closely represents our new global reach,” said Sam Cole, Chairman of H1 Unlimited.

During a press conference prior to the start of today’s qualifying for the inaugural Oryx Cup UIM World Championship the announcement was made along side Sheikh Hassan Bin Jabor Al Thani, host of the Oryx Cup and President of Qatar Marine Sports Federation (QMSF).

“We are honored to be able to make this new announcement, creating a new ‘brand ‘ for our sport which reflects our status as the number one hydroplane sport in the world,” Cole said.

Cole and Sheikh Hassan agree the series presence in Doha, Qatar signifies the growth beyond being known as just an American sport.

As Cole and the H1 Unlimited board of director’s studied various racing entities around the world it became important to focus on developing a brand name for these powerboats rather than creating another association acronym.
Other highly popular powerboat racing series Class One (offshore), P1  (offshore) and F1 (tunnel boats), are international in scope and enjoy immediate recognition internationally.

The legal structure of H1 Unlimited has not changed, the board will remain the same and the series will run under the sanction of the American Power Boat Association based in Eastpointe, Mich.

After qualifying is completed on Thursday, preliminary heat races will be held on Friday (11/20) and Saturday (11/20) with an end of day Saturday winner-take-all final for the UIM World Championship.

Live streaming broadcast can be seen at www.abrahydroplanes.com

Reporters and Editors are encouraged to visit H1 Unlimited’s current web site (www.abrahydroplanes.com) while the new name change takes effect (www.abrahydroplanes.com) over the next few months. 
 
For further information about H1 Unlimited contact: Owen Blauman, Oryx Cup UIM World Championship-Media Relations, On site (812) 733-4585, or Doha cell 974-662-6805, owenb@m5seattle.com

For further media information about the QMSF: Neil Perkins, NDP Publicity Services, Mobile: + 44 7831 123153, ndppublicity@googlemail.com.

H1 Unlimited - The H1 Unlimited is the exclusive promoting organization of Unlimited Hydroplane Racing by the American Power Boat Association. Founded in 2005, H1 Unlimited is responsible for overseeing all marketing, administrative, racing and technical aspects of the sport. It is governed by an elected Board of Directors and a Chairman. Under the event sanctions issued by American Power Boat Association, H1 Unlimited conducts the events in its series throughout North America and internationally including the prestigious American Power Boat Association Gold Cup which has been contested for 100 years and is the oldest known motorsports trophy in all of racing.”

Union Internationale Motonautique (UIM) - The Union Internationale Motonautique (UIM) was formed in 1922 and is the world governing body for marine motorsport and is recognized as such by both the General Association of International Sports Federations and the International Olympic Committee (IOC).

Qatar Marine Sports Federation (QMSF) - Established in January 2000.  The attention given by the federation to marine sports stems from the generous support of Emir, H.H. Sheikh Hamad Bin Khalifa Al Thani, the sponsorship of Heir Apparent, H.H. Sheikh Tamim Bin Harnad Al Thani.

QMSF seeks to develop the sports of power boating in the state of Qatar under the able leadership of its president, Sheikh Hassan Bin Jabor Al Thani, who is the driving force behind this emerging new activity.

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