KENNEWICK, WA-Retailers throughout the Mid Columbia plan to open even earlier the day after Thanksgiving.
Columbia Center Mall says many stores will open at three in the morning on what is known as Black Friday, and at least one store plans to open even earlier.
"Old Navy is going to open at Midnight ," says mall marketing director Kim Harvey. "The department stores, JC Penney, Macy's, and Sears will open at four, and we're heard that Crazy 8, Gymboree, Aeropostale and Gamestop are going to open with the department stores."
Walmart says most of its stores will open at midnight the day after Thanksgiving.
Encouraged by a surge in October sales receipts, retailers are optimistic shoppers will spend more this holiday season.