Think of the pencil pushdown as two ads in one. Located on the homepage just below the navigation. When the pencil pushdown is closed, the ad is sized at 850x30. The height of the open position can vary up to 300 pixels.
The two ad sizes can work together. The closed position should encourage users to open up the pencil pushdown. The size of the open position is excellent for flash animation, detail, information, and graphics.
With this ad placement, you can expect:
Above the Fold Placement on the Homepage
Free from National Ad Rotation
Due to the size of the unit, below is a scaled version. Please click to view an example and actual size of both the closed and open ads.