Businesses owners react to change in debit card fees - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Businesses owners react to change in debit card fees

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KENNEWICK, Wash. -- Debit cards, more and more people are using them instead of cash, and businesses like Java Jet coffee in Kennewick say it's costly.

"It's close to about $175.00 a month just to have a credit card service that's the nature of the beast," explains Kelly Gammon.

A beast eating away at his income of around $10,000 a month. But that beast may be starved because of new action from the Federal Reserve. Businesses are currently charged .44 cents on every transaction using a debit card. But beginning October 1st, it will be reduced to .21 cents.

That news isn't just good for shop owners, it may also be good for you, "it would be nice so I don't have to raise my prices so much you know with all the other prices going up," explains hair stylist and business owner Danielle Deffenbaugh.

With the amount taken away from fees, Deffenbaugh relies on other sources of income. "So my main income is through the retail and that would help me with my retail income."

While these owners don't like fees, they understand we live in a plastic age.

"I'm some of these debit card users, I use a debit card wherever I go, I don't think my customers are really any different than me, I want to provide that service, but at the same time, it is fairly expensive," says Gammon.

And owners like Deffenbaugh know the survival of your business may rest on welcoming people with plastic,"well, I know some people walk in the door and if you don't take debit or credit, they might not come and do business with you."