PASCO, WA-A leading business consulting firm in Washington State says businesses waiting for the economy to turn around won't be ready when it does.
At The Smartmap Expo, Impact Washington released results of a statewide survey of businesses. The consulting firm found the majority of businesses are generally in a pessimistic mood and are holding back on expanding or investing in the future.
Linda Adams, marketing manager for the firm, says they should be doing just the opposite.
"Nobody ever asked for an iPod, but once you gave it to them people couldn't stop buying it," says Adams. "What we're trying to do is encourage manufacturing to be the people who think of the next thing people don't know they want yet."
The survey shows while businesses are pessimistic about the economy, Adams says businesses are generally optimistic about their business overall.
The consulting firm, a non-profit group funded by the Department of Commerce and its clients, says it tells companies they need to be out in front, "and quit worrying," Adams says. "Be an innovator."