Popular DVD rental service to increase price - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Popular DVD rental service to increase price

Posted: Updated:

KENNEWICK, Wash., --  The popular movie rental kiosks known as Redbox, begin a price hike on DVD rentals today.

The one dollar-a-day price for one DVD will increase to $1.20-a-day.

The hike comes just a few weeks after rival rental service, Netflix, reported record losses in subscribers due to a 60 percent price increase.

"Paying an extra 20 cents isn't that big of a deal," says Redbox Customer Garrett Bowe.

"I don't think 20 cents makes a big enough difference," says Redbox Customer Lynn Owens.  "I'm still happy to pay 20 more cents."

As of August, more than 68 percent of the U.S. population lives within 5 minutes of a Redbox.