Tri-Cities Visitors & Convention Bureau relies on travel writers to boost tourism
RICHLAND, Wash. --With no official tourism board, Washington State must find other ways to get travelers to come to the area, and that is what the Tri-Cities Visitors and Convention Bureau has been working on for the last few months.
For Memorial Day Weekend, the Marketing and Public Relations Director with the bureau, Jordan Youngs invited five travel writers to visit the Tri-Cities, go wine tasting, hit up the mercantile, go kayaking down the Columbia, and see what we have to offer.
Besides spending money on advertising, travel writers make a huge impact on how the world sees us. " Advertising is important, but these are the travel experts that people trust. People read their articles, people will read if they suggest the Tri-Cities as a travel destination and then we'll have people come and visit us," says Youngs.
Julie Case has passed through the area before but never officially stopped in. She writes for the Washington State Visitor's Guide, which can be found all across the state, including at airports. She also writes for Seattle Met Magazine and AAA Journey, which goes out to about 600,000 readers.
"I write about the entire state, do a lot of research to figure out which stories I get to tell," says Case.
Other writers in the area write for RealFoodTraveler.com, which is read by about 30 thousand people a month.
Youngs says this is one of most important advertising tools they have to reach people, and they have been working with the Washington Tourism Alliance to make it happen.