KENNEWICK, Wash.-- Father's Day gives a boost to businesses as buyers head out to find something for Dad. According to a study by the National Retail Federation, most people spend the money on an outing, like playing golf or eating at a restaurant. The study found only four in ten people buy a material gift.
The Country Gentleman restaurant in Kennewick doubled their business this holiday from their typical Sunday brunch numbers. And they did that by only 11am. They anticipated potentially tripling their numbers by the end of the day. They planned ahead for the rush and brought in all their staff, more food and created specials for the menu.
Debbie Mshar, who works at the restaurant, says they see the business coming.@
"Father's Day is a really good busy day for us. We get here bright and early so we're all staffed up and we're serving breakfast to those dads out there. We're glad to see everybody come in," says Mshar.
Father's day is an opportunity they can count on to bring more money in the door. The National Retail Federation study shows people generally spend 20% more on Mother's Day than Father's Day. Certain businesses like restaurants still do very well Father's Day. The Father's Day holiday is estimated to be a 12.7 billion dollar holiday.