Washington Wine Country announces partnership - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Washington Wine Country announces partnership

Posted: Updated:

Yakima, WASH.--Tourism organizations in Central Washington announced a new partnership Friday.

The Yakima Valley Visitors & Convention Bureau, Tri-Cities Visitor & Convention Bureau, Tourism Walla Walla and Walla Walla Valley Wine Alliance are all collaborating to launch a program called "Taste and Tote." In cooperation with Alaska Airlines and Enterprise Rent-A-Car, the program will allow returning passengers to check their first case of wine for free.

Representatives from local wine industries support the program.

Executive director for the Rattlesnake Hills Wine Trail, Shannon Hitchcock, said at least half of winery customers are from out of state. She said one of the overall goals is to increase tasting room sales.

"It has been in the past a little bit of a concern and an obstacle to be able to purchase wine and take it home and share," said Hitchcock. "And that's really what we're all about, is being able to take the experience home with you, tell your friends about it."

The Director of the Yakima Valley Visitors Bureau said this program will also encourage more in-state traffic as well.

HD DOPPLER 6i
/
  • Yakima NewsYakima News TodayMore>>

  • Medical call leads to drug bust, arrest in Ellensburg

    Medical call leads to drug bust, arrest in Ellensburg

    Friday, October 19 2018 7:46 PM EDT2018-10-19 23:46:18 GMT
    ELLENSBURG, WA - A medical call leads police to a marijuana grow, and now one man is in jail and facing multiple charges. Around 5 p.m. Thursday night, medics were called out to a home in the 100 block of East Helena Avenue to check on an elderly woman. When they got to the home, a man refused to let them in to check on her. Medics reported the confrontation to police and when police checked it out, they found the woman inside in need of medical attention. Police also found building...More >>
    ELLENSBURG, WA - A medical call leads police to a marijuana grow, and now one man is in jail and facing multiple charges. Around 5 p.m. Thursday night, medics were called out to a home in the 100 block of East Helena Avenue to check on an elderly woman. When they got to the home, a man refused to let them in to check on her. Medics reported the confrontation to police and when police checked it out, they found the woman inside in need of medical attention. Police also found building...More >>
  • Accidental Shooting leaves 2 dead in Ellensburg

    Accidental Shooting leaves 2 dead in Ellensburg

    Friday, October 19 2018 3:53 PM EDT2018-10-19 19:53:26 GMT

    Two senior ROTC members at Central Washington University are dead after an accidental shooting and suicide.

    More >>

    Two senior ROTC members at Central Washington University are dead after an accidental shooting and suicide.

    More >>
  • Protecting your digital footprint

    Protecting your digital footprint

    Thursday, October 18 2018 9:22 PM EDT2018-10-19 01:22:19 GMT

    WASHINGTON= October is named National Cyber Security Awareness Month by the National Cyber Security Division of the Department of Homeland Security

    More >>

    WASHINGTON= October is named National Cyber Security Awareness Month by the National Cyber Security Division of the Department of Homeland Security

    More >>