Super Bowl Means Super Business for Local Stores - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Super Bowl Means Super Business for Local Stores

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PASCO, Wash.-- Super Bowl Sunday is a day of TV and food for many, but it's a day of hard work for others.

This game day is one many businesses can count on to be the busiest of the year.

The American past time involves lots of food and those stores that sell the game day staples are selling more Sunday than any other day.

Businesses said it's a financial boost they prepare for and depend on.

"It's like Black Friday to the big box stores. Super Bowl is our big day. That's our Black Friday," said Dave Tuthill, manager of the Pasco Wing Stop.

Wing stop in Pasco sells more wings Sunday than other day of the year.

Tuthill said they expect to sell 35,000 wings this Super Bowl Sunday.

"A typical Friday or Saturday night, your busiest night, and it can be three to five times that amount of business is what you're going to do," Tuthill said.

Workers are making wings as fast as they can to keep up with the constant demand that stays steady all day long.

"During the entire time the Super Bowl is going on, we'll have people coming through and ordering the whole time," Tuthill said.

Some people choose to go to the bar for the game rather than bringing food home.

At Jackson's Sports Bar in Kennewick, the game locks in a customer for the rest of the day and that means continuous orders and tabs that add up.

"Game gets going, they'll have an appetizer before the game, probably eat a meal during the game, it's great for the bar itself. It's a great big boost throughout the entire game," said Scott Langlois, Jackson's Sports Bar and Grill Manager.

At Templeman's Country Market, they sell lots of ribs, sausages and hamburger meat this weekend.

Manager John Cleghorn said he wishes the Super Bowl came more than once a year.

"I think they need to have two Super Bowls. And maybe increase our business two weekends in a row with a final or something. I don't know. Anything that will help increase business is great nowadays," Cleghorn said.

The Super Bowl is the second biggest eating day of the year in the U.S. following Thanksgiving.

The National Retail Federation said people will spend $12.3 billion this year on all their game day essentials.