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Head West Outfitters saddled up their horse and rode into the city – Denver, actually. Hitting up the western apparel market, the retailer has signed on new brands and products for their retail store and website, with business continuing to expand and surpass expectations.
Erie, Pa (PRWEB) March 04, 2013
Hot on the heels of a busy retail year, Head West Outfitters has rustled up even more business for their retail store and website. The past year has brought expanded cowboy boot and clothing offerings and expanded shipping services to the international markets of Australia and Canada. Head West Outfitters now seeks to bring new western wear brands to the scene.
Continuing to focus on the western fashion niche, the western brands joining the Head West Outfitters store shelves this year are geared toward cowboys and cowgirls who want traditional western clothing fit for riding and also to contemporary customers who add western elements to their look.
Dan Post, Laredo, Dingo, and Tin Haul join the Head West Outfitters family of cowboy boot and cowgirl boot options. Linda Skelton, general manager of Head West Outfitters, commented on the reasoning behind adding these specific brands, “Each brand offers something unique to our customers, and we cannot wait to add them to our product line.” Sticking to the western fashion niche, the collections will have a little bit of something for everyone.
With a strong presence of oil and gas workers in the Pennsylvania area, where Head West Outfitters is located, the request to provide work wear products has become more frequent. Meeting that customer demand will be a selection of work clothing from Wrangler, Key Industries, and Walls Workwear. These work brands are affordable, durable, and offer technologies specific to rigorous work conditions that customers in the area face. Linda Skelton shared, “These brands are offering an expanded selection of flame resistant work wear that our customers are required to wear on drilling jobs, as well as an increasing number of other industries. We are providing a service to an increasing demand for durable, affordable, and safe work wear.”
Cowboy hats continue to increase in popularity for customers of all ages. The cowboy hat trend is evolving from traditional western hats to a blend of fashion hats with more embellishments and detailing. Bullhide Hat Company joins the ranks of western accessories at Head West Outfitters to fill the demand of fashionable western hats for men and women who want a hat for concerts, events, and rodeo. “We look for hats that incorporate new, trendy styles but still have a western look,” shared Linda Skelton. “Bullhide Hats are endorsed by Justin Moore, one of my favorite performers, and Terri Clark, whose style I've admired for years.”
Besides bringing new western wear companies on board, Head West Outfitters is increasing availability of their top-sellers, which will include new clothing from Miss Me Jeans and Cowgirl Tuff, two of the top-selling apparel brands online and in the store. Plenty of cowboy boots are shipping into Head West Outfitters each week from popular brands Ariat, Justin, Tony Lama, Anderson Bean and Corral, so there will be a wide collection of western boots from these customer favorites.
As business continues to thrive, Head West Outfitters will be working to keep their retail and online stores filled with the latest western fashion trends. Customer demand and requests urge the company to constantly move forward and stay innovative in the western market. Always looking for ways to improve the customer shopping experience, expect to see more from Head West Outfitters over the course of the year.
Head West Outfitters
2309 Wager Road
Erie, Pennsylvania 16509
Toll Free: 1-877-799-WEST
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