4 Biggest Cellphone Carriers Unite On Anti-Texting Ads - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

4 Biggest Cellphone Carriers Unite On Anti-Texting Ads

Posted: Updated:

NEW YORK (AP) - The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer.
    
The multi-million dollar ad campaign is unusual not just because it unites rivals, but because it represents companies warning against the dangers of their own products. After initially fighting laws against cellphone use while driving, cellphone companies have begun to embrace the language of the federal government's campaign against cellphone use by drivers.
    
Beyond TV and radio ads, the new campaign will stretch into the skies through displays on Goodyear's three blimps. It will also include store displays, community events, social-media outreach and national tour of a driving simulator. The campaign targets teens in particular.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

  • Top Stories from KHQTop StoriesMore>>

  • NOTICE: Possible water shortage in Boundary County; Conserve water!

    NOTICE: Possible water shortage in Boundary County; Conserve water!

    Thursday, July 24 2014 5:06 PM EDT2014-07-24 21:06:19 GMT
    KHQ.COM - Cabinet Mountain Water District in Boundary County, Idaho is asking all customers to curb their water usage because of the power outage. In the event that power is not able to be restored, there could be a water shortage. Again, this is only for Cabinet Mountain Water District users in Boundary County, Idaho.More >>
    KHQ.COM - Cabinet Mountain Water District in Boundary County, Idaho is asking all customers to curb their water usage because of the power outage. In the event that power is not able to be restored, there could be a water shortage. Again, this is only for Cabinet Mountain Water District users in Boundary County, Idaho.More >>
  • PHOTOS: Severe storm causes power outages, damage to homes

    PHOTOS: Severe storm causes power outages, damage to homes

    Thursday, July 24 2014 5:37 PM EDT2014-07-24 21:37:32 GMT
    SPOKANE, Wash. - A storm seemed to leave just as fast as it arrived Wednesday in Spokane. High winds blew over trees and utility lines, causing widespread power outages and some severe property damage. INSIDE>>>| Power Outages | PHOTOS |More >>
    SPOKANE, Wash. - A storm seemed to leave just as fast as it arrived Wednesday in Spokane. High winds blew over trees and utility lines, causing widespread power outages and some severe property damage. INSIDE>>>| Power Outages | PHOTOS |More >>
  • Pend Oreille PUD: Wind storm power outage

    Pend Oreille PUD: Wind storm power outage

    Thursday, July 24 2014 5:36 PM EDT2014-07-24 21:36:36 GMT
    PEND OREILLE COUNTY, Wash. - At this time, Pend Oreille PUD has approximately 4,000 customers without power, primarily in the southern portion of the county. Line repair estimates available at this time include the following areas: Gregg’s Addition and Conklin Meadows, Deeter and McCloud Creek Roads and South County. >>>MORE INFO>>>More >>
    PEND OREILLE COUNTY, Wash. - At this time, Pend Oreille PUD has approximately 4,000 customers without power, primarily in the southern portion of the county. Line repair estimates available at this time include the following areas: Gregg’s Addition and Conklin Meadows, Deeter and McCloud Creek Roads and South County. >>>MORE INFO>>>
    More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KHQ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.