Nike Cuts Ties with Livestrong Charity - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Nike Cuts Ties with Livestrong Charity

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AUSTIN, Texas - Nike Inc. is cutting ties with the Livestrong cancer charity founded by cyclist Lance Armstrong.

The move is the latest fallout relating to the doping scandal surrounding the former cyclist, who now admits he used performance-enhancing drugs to win the Tour de France seven times.

Nike had a licensing agreement for Livestrong apparel and footwear, and has helped push the Livestrong brand globally. Most notably, Nike's creation of the yellow wristband with the Livestrong logo that became an international symbol for cancer survivors.

Nike dropped its personal sponsorship of Armstrong in October after the U.S. Anti-Doping Agency outlined years of doping by Armstrong and his former teammates. 

Directors at Livestrong say the charity remains strong and committed to helping cancer patients worldwide through its survivorship programs.