QR Codes Gaining PopularityPosted: Updated:
WALLA WALLA, Wash. - Quick Response Codes, better known as QR Codes, seem to be popping up in more and more places these days. From business cards to billboards, these new generation barcodes are now fairly commonplace in advertising campaigns.
It's estimated that one in five American have scanned a QR Code on a mobile device, like a smartphone or tablet. Some Androids come with the scanner app preloaded and some phones you have to download it, but it's free.
The AMI Ad Agency works with clients all over the northwest. About 80% of their work now includes QR Codes. The squares hold the information and the more black you see, the more time it will take to load.
"There's ads that we have to really sit down and think about how we can make this effective without looking like an afterthought on the ad," said Wright.