KENNEWICK, Wash. - The Toyota Center sign is a fixture on one of Kennewick's busiest roadways and now it's looking better than ever.
The original sign was 25-years old and due for an upgrade. The new sign boasts two video screens, the larger one is 24 feet by ten feet and the other is eight feet by six feet.
New technology will make the sign much more efficient. It will use just a third of the power that the old sign used.
With more than 30,000 cars traveling on Columbia Center Boulevard every day, it's a prime advertising opportunity.
"It's a huge revenue generator for the campus as far as for other sponsors and to really try to get word out to folks right now because it's harder and harder to reach a lot of our customers for events coming up," said Corey Pearson, Executive Director of Three Rivers Campus.
Pearson says the sign is the biggest advertisement for the Three Rivers Campus. The new sign cost $350,000 to build. It's scheduled to start running next week.