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SOURCE Ad-ology Research
Auto Dealer Market Share and AudienceSCAN reports provide key insights for targeting new local customers, such as their future purchase intent, interests, and media influences
WESTERVILLE, Ohio, Sept. 5, 2013 /PRNewswire/ -- Ad-ology Research has released two new sets of research reports that help marketers connect local auto dealerships with consumers looking to purchase a new vehicle.
The Auto Dealership Market Share Reports, powered by Polk data, help media sellers, marketing consultants and advertising agencies measure the effectiveness of their marketing and advertising efforts on sales in their specific local markets.
The Automotive AudienceSCAN Reports are brand-specific, and include audience insights such as future purchase intent, interests, attitudes, digital and media influence – enabling marketers to make smarter advertising decisions by going beyond rates, ratings, and demographics.
"These new reports allow agencies and marketing consultants of all sizes to independently verify if their efforts are truly moving the needle," said C. Lee Smith, president/CEO of Ad-ology Research. "Polk data may also uncover opportunities and weaknesses the dealership didn't even know they had; while the Automotive AudienceSCAN report reveals the hot buttons of customers who plan to purchase a new vehicle of that brand in the next 12 months," Smith said.
The Auto Dealership Market Share Reports are specific to individual dealers in each local market, and address key questions, including:
The Automotive AudienceSCAN Reports focus on psychographics of the target audience, and address key questions, including:
Advertising agencies and marketing consultants can purchase the Auto Dealership Market Share Reports for individual dealerships in most U.S. markets for $295 each. The Automotive AudienceSCAN Reports for individual auto brands are $195 each.
Ad-ology Research is offering a $100 discount when purchasing both reports together in the Ad-ology Research Store.
ABOUT AD-OLOGY RESEARCH
Ad-ology Research focuses on the specific demographic, psychographic, geographic or vertical market segments most likely to be your best customers and how to Advertise Smarter to them. Ad-ology also provides a free compilation of marketing-related forecasts at MarketingForecast.com, the Marketing Forecast monthly video podcast on iTunes and YouTube, and the Marketing Forecast smartphone app for Apple iPhone, iPad, and Google Android devices.
Faye E. Oney
(614) 794-0500, ext. 100
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