Local Magazine to Cater to Luxury Living in the Tri-Cities - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Local Magazine to Cater to Luxury Living in the Tri-Cities

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KENNEWICK, WA - A new division of Kennewick-based EverStar Realty will make it easier to market and sell higher-end properties.

Tri-Cities Life Luxury Living focuses on unique properties priced at more than three-hundred-fifty-thousand dollars. Steve Lambert, a broker with EverStar, pitched the idea to owner Gayle Stack, who embraced the concept.  

"I think when it comes to marketing these home that it's a different approach, says Lambert.  "It's not just a standard 'put a sign out front, keep our fingers crossed and hope it goes to work.'  There's a lot of background and networking that has to happen in order to get these properties in front of the right people."

Part of the team's Tri-Cities Life venture includes publishing a quarterly magazine with the same name. It will feature the division's real estate and convey the region's lifestyle with features on things like recreation and fashion. 

Read about more local companies expanding their offerings at TriCitiesBusinessNews.com