KENNEWICK, WA - A new division of Kennewick-based EverStar Realty will make it easier to market and sell higher-end properties.
Tri-Cities Life Luxury Living focuses on unique properties priced at more than three-hundred-fifty-thousand dollars. Steve Lambert, a broker with EverStar, pitched the idea to owner Gayle Stack, who embraced the concept.
"I think when it comes to marketing these home that it's a different approach, says Lambert. "It's not just a standard 'put a sign out front, keep our fingers crossed and hope it goes to work.' There's a lot of background and networking that has to happen in order to get these properties in front of the right people."
Part of the team's Tri-Cities Life venture includes publishing a quarterly magazine with the same name. It will feature the division's real estate and convey the region's lifestyle with features on things like recreation and fashion.