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SOURCE Pyramid Research
BOSTON, Oct. 15, 2013 /PRNewswire/ -- Operator-driven services addressing both the unbanked populations in emerging markets and the developed market mobile customers are showing growing adoption and potential, according to Stela Bokun, Senior Analyst and presenter of Pyramid's recent live webinar, M-Payment Strategies for Operators: From Digital Content to M-Wallets.
If you missed the live event, register to watch it now, on-demand.
Presented by Pyramid Research Senior Analyst Stela Bokun, this webinar examined the key opportunities that the m-payments market presents mobile operators with, separately analyzing mobile operator involvement in digital content, m-commerce and m-wallet ecosystems. The analysis was conducted in the contexts of both developed and emerging (unbanked) markets. Best practices in each of the three ecosystems were analyzed in the form of "mini" case studies covering Safaricom, NTT DoCoMo, SK Telecom and Turkcell.
"In developed markets, 90 percent of adults or more typically have a bank account, while in emerging markets the portion ranges from 25 percent to 60 percent," says Stela Bokun. "The revenue potential associated with m-money services for the unbanked is large and immediate, but operators offering m-payment services in developed markets have to be patient for their investments to start yielding returns," she explains. "To reap long-term benefits, operators in developed markets need to make a long-term commitment to the mobile payment opportunity and have access to large financial reserves."
The event was inspired by Stela's recent report, From Digital Content to M-Wallets: M-Payment Strategies for Operators, which is part of Pyramid's thematic report series. Learn about the report here.
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
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