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SOURCE Lattice Engines
Marketing leaders from Juniper Networks and Mindjet to discuss how they are using predictive analytics to maximize conversions with Lattice CMO Brian Kardon
SAN MATEO, Calif., Oct. 17, 2013 /PRNewswire/ -- Today Lattice Engines announced that it will be leading a discussion on the next generation of lead scoring at Oracle's Eloqua Experience 2013. Lattice CMO Brian Kardon will be joined by Jascha Kaykas-Wolf, CMO of Mindjet, and Abner Germanow, director of Worldwide Marketing at Juniper Networks, to share how they are enhancing lead scoring with predictive modeling to drive maximum conversion rates and sales productivity.
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About Lattice Engines
Lattice delivers data-driven marketing and sales applications that enable companies of all sizes to predict and close their next customer. By combining every relevant buying signal in the world with advanced predictive analytics, companies stop guessing and start relying on data science in easy to deploy applications that anyone can use. Lattice's rapidly growing customer base, including Dell, SunTrust and VMware, uses its open and secure applications to generate 75 percent more pipeline, triple conversion rates and double win rates. Lattice is backed by Sequoia Capital and NEA with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.
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