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SOURCE Atria Books
Boutique Hotel Gives Travelers Exclusive Access to New Book Releases
NEW YORK, Oct. 17, 2013 /PRNewswire/ -- On Monday, October 28, Kimpton's 70 park avenue hotel will launch its new 'Reads on the Road' program in partnership with The Atria Publishing Group, part of Simon & Schuster, Inc., offering on-site guests exclusive access to books from an array of New York Times bestselling authors.
From a ghost story to a mystery novel to an end-of-the-world thriller, the first installment of the new program will feature three page-turning tales themed to Halloween. Guests will be able to download these spooky favorites onto their personal devices such as tablets and laptops via the hotel's website while staying on property, with an option to purchase upon check-out. Additional reads will be released on a seasonal basis.
"This new program offers a truly personalized amenity, giving our guests access to content that entertains, enlightens and heightens the travel experience," said Bill Babis, general manager of 70 park avenue. "Our guests are able to relax on their own time in their own way, with fun reads that help them unwind after a long day of sightseeing or business meetings."
"At Atria, we are always looking for ways to connect our authors with new readers, integrating the best practices of traditional publishing with the latest innovations in the digital world," said Judith Curr, President and Publisher of Atria Publishing Group. "Now thanks to 70 park avenue hotel, readers can enjoy finding new authors while away from home as easily as ordering an in-room movie."
The first series of titles in this ongoing partnership will include:
ABOUT 70 PARK AVENUE HOTEL
Located in the heart of Murray Hill, a residential neighborhood defined by its smaller stone and charming brick facades, 70 park avenue hotel features 205 luxury rooms and suites providing chic respite for travelers. The modern lobby invites guests to relax in front of the limestone fireplace that stretches along the north wall, offering the distinct appeal of a private pied-a-terre. Guestrooms, styled by Kimpton Creative Director and SVP of Design Ave Bradley and Studio B Design Principal Anna Busta, feature a fun and flirty color palette of pinks, purples, chocolate brown and metallics. Created for the young-at-heart nomad, the guestrooms are outfitted with modern art pieces, from inspirational messages above the beds to mixed metal installations on the walls. At-home comfort is provided with soft bedding, great reading lights, plentiful electrical outlets and flat panel televisions. 70 park avenue hotel is a Green Seal-certified hotel located at 70 Park Avenue, between 37th and 38th Streets in New York. For more information, please visit www.70parkave.com or call 1-877-707-2752.
The Atria Publishing Group is an imprint of Simon & Schuster, a part of CBS Corporation. Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom. For more information about Atria, visit http://imprints.simonandschuster.biz/atria.
ABOUT KIMPTON HOTELS & RESTAURANTS
San Francisco-based Kimpton Hotels & Restaurants is the leading collection of boutique hotels and restaurants in the United States and the acknowledged industry pioneer that first introduced the boutique hotel concept to America. In 1981, Bill Kimpton founded the company that today is renowned for making travelers feel genuinely cared for while away from home through thoughtful perks and amenities, distinctive design that tells a story and inspires a sense of fun at each hotel and a sincerely personal style of guest service. Out to help people live full, balanced lives, Kimpton aims to inspire with touches like yoga mats in every room, complimentary coffee and tea to start the day, hosted evening Wine Hour, in-room fitness programming and complimentary bike rentals. The award-winning restaurants and bars are led by talented chefs and bartenders that offer guests a chance to dine like a local. Kimpton also leads the hospitality industry in eco-friendly practices that span all hotels and restaurants, and is consistently ranked as one of the top companies in the Market Metrix Hospitality Index, Upper Upscale Segment, for Customer Satisfaction. The company is highly regarded for its innovative employee culture and benefits and has been named a Fortune magazine "Best Place to Work" four times since 2009. Kimpton is continuously growing and currently operates 60 hotels and nearly 70 restaurants, bars and lounges in 26 cities. For more information, visit www.KimptonHotels.com and www.KimptonRestaurants.com.
VP, Publicity Director
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