Visitor and Convention Bureau says Alaska Airlines and Hertz car rental waiving fees is attracting more visitors to the eastern Washington wine country.
KENNEWICK, WA. - The Tri-Cities Visitor and Convention Bureau says visitors to the eastern Washington wine country spend more when it costs them less to get around once they're here.
In a partnership between Hertz and Alaska Airlines, the car rental company will waive drop-off fees for travelers who want to fly into one airport and leave from another. Alaska Airlines is letting travelers check a case of wine free of charge, and travelers showing their Alaska boarding pass can sample wines without the tasting fees.
The bureau says a survey of the region's 200 wineries shows the Taste and Tote marketing program is bringing more visitors to the wineries.
"And they're buying more wine," says Kris Watkins, president and CEO of the Tri-Cities Visitor and Convention Bureau. "They're visiting our wineries as a result. They may not have come to the region if this program weren't available or they didn't hear about it through marketing."
Watkins says the bureau has a lot more people from the Portland, Oregon area have been visiting the wine country since the car rental company began waiving drop-off fees and the airline letting cases of wine fly for free.
This is the second year of the marketing program. The Enterprise car rental company had the sponsorship in the program's first year.
For details on the Taste and Tote promotion click here.