Columbia Center Working Hard to Bring Shoppers In - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Columbia Center Working Hard to Bring Shoppers In

Posted: Updated:
After a busy few days of shopping on your feet comes Cyber Monday. After a busy few days of shopping on your feet comes Cyber Monday.

KENNEWICK, WA - After a busy few days of shopping on your feet comes Cyber Monday. More than 100 million Americans take part and each year it's growing. 

"It's more crowded. Sometimes you get your toes stepped on but at home, you can just be in the safety of your home and be able to sit there and think without a lot of distractions," said Lois Lewis. 

Cyber Monday last year was the biggest spending day ever, according to a study by IBM, with online sales up more than 30% from the previous year. 

But Columbia Center is not backing down from those impressive numbers.

"People do still come out, because they want that authentic shopping experience. Here in the mall, you can grab a latte and window shop. You can sit on Santa's lap. You can actually touch, feel the items that you're looking to buy," said Jordan Youngs with Columbia Center.

To enhance the shopping experience, Columbia Center begins 'Evenings of Joy' in mid-December. Monday through Thursday, free performances will fill the mall with music.

"When you shop online, it obviously needs to be shipped to your house and so you're going to be waiting a few days for your item to come and you know, maybe it's not the right item that you ordered. Here at the mall, when you make a purchase, it's in your hands right away. It's yours to keep," said Youngs.

Another interesting part of online shopping is the vast increase of mobile users. Tablet and cell phone shoppers made up almost 20% of last year's Cyber Monday sales.
HD DOPPLER 6i
/