Hermiston Creates New Brand, "You Can GROW Here" - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Hermiston Creates New Brand, "You Can GROW Here"

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HERMISTON, OR-- The City of Hermiston is growing a new identity.

The city says the area's continued growth called for a new branding identity to support the expanding community and help them gain recognition across the region. The Hermiston Futures Task Force and the city decided on "You Can Grow Here."

As you drive into Hermiston, it's hard to miss the iconic watermelon, the produce the city is widely known for growing.

But the city wants people to think of the area as more than just watermelon growers, telling people with their new branding campaign "You Can Grow Here."

"Whether it's growing agricultural products or growing a business, growing a family, growing personally, all of these things have to do with growth and the group felt that really embodied it overall," said Mark Morgan, City of Hermiston Asst. City Manager.

The city is inviting businesses and community groups to apply to use the new brand for free in promotions to associate with the city.

Administrators hope this brand grows the city's identity for future expansion.

The city of Hermiston is known for their watermelon logo and they want to ensure people that while they're expanding on their brand, the Hermiston watermelon is here to stay.

"Hermiston is watermelons and watermelons are Hermiston. Everybody really knows Hermiston for its watermelons. Really this new identity doesn't get away from that," Morgan said.

Many people in the community support the new brand as a positive step forward for the city.

"I think it's quite apt. You can grow here," said Diana Henderson.

"It definitely represents the community here. We're seeing a tremendous amount of business growth, family growth, a lot of people coming to the area. It's a great slogan," said Jeff Wheeler.

"A good idea. Helps the community out. All shoppers, all the tourism out here," said John Sobotta.

The city is accepting applications to use the brand online. Currently only the chamber and other regional tourism groups are signed up to use it. The city does have the right to deny any application that reflects poorly on the city, but they welcome all to apply.