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CAMBRIDGE, Mass., Jan. 15, 2014 /PRNewswire/ -- Today, inbound marketing software company HubSpot announced that it will now offer a native integration with Citrix's popular GoToWebinar as part of its platform, making it easier than ever for HubSpot customers to create, manage, monetize, and analyze webinars as part of their marketing efforts.
Mike Volpe, HubSpot's CMO, said of the announcement: "Webinars are an essential tool for engaging prospects, leads, and customers, but they can be a headache to manage. The HubSpot with GoToWebinar integration makes every step of the webinar process from registration to event management to analytics and lead nurturing seamless and easy. The result? More high quality leads and impact for your business and an even more robust integrated platform to transform your organization's marketing."
Specifically, the HubSpot with GoToWebinar Integration allows marketers to:
The value of integrating HubSpot and GoToWebinar also reaches well beyond the marketing team. Sales reps can:
The integration is complimentary for HubSpot customers, and takes just minutes to set up and launch.
Navvia, a cloud-based ITSM (Information Technology Services Management) platform, said of the integration: "We invest a significant amount of time and energy into webinars to grow our business, but prior to this integration, most of our effort was spent getting our systems to converse with one another and blocking and tackling on logistics. We've been leveraging the HubSpot with GoToWebinar integration for the last two months, and the cost savings and efficiency are truly remarkable. The Navvia team can now focus on creating and promoting remarkable webinars versus importing spreadsheets, uploading documents, and guessing at conversion rates."
To learn more about the integration or try it out for yourself, please visit: http://www.hubspot.com/gotowebinar-integration
HubSpot is on a mission to replace the world's interruptive and annoying marketing with marketing people love. Designed to make marketing efficient, effective, and measurable, HubSpot's all-in-one inbound marketing platform is integrated, powerful, and intuitive to use. Nearly 10,000 companies, agencies, and partners in 56 countries use HubSpot's software, services, and expertise to engage with prospects, leads, and customers through social media, blogs, email, landing pages, and more. HubSpot is headquartered in Cambridge, MA, with offices in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies. For the love of marketing, learn more at www.hubspot.com
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