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SOURCE Gold's Gym
Leading Authority on Health and Fitness Teams Up with National Fitness Expert; Launches Effort to Help Consumers Stay Motivated and Avoid Falling Off the Cliff in 2014
DALLAS, Feb. 6, 2014 /PRNewswire/ -- The New Year has come and gone, and by now you're probably one of the millions of people that resolved to become fit and healthy in 2014. But does fate have another plan for your fitness routine? According to new proprietary research from Gold's Gym, consumers nationwide should be wary of Tuesday, February 18th – the Fitness Cliff.
Culling through four years of membership check-in data from Gold's Gym locations throughout the country, the brand began noticing a drop-off in membership check-ins starting around February 12th. The days after saw slight decreases in membership, with the biggest drop-off taking place on February 18th, when an alarming number of consumers stopped going to the gym and quit their New Year's Resolutions altogether.
"As February hits, and more and more time separates consumers from the healthy resolutions they made as the New Year's ball was dropping, the motivation to get fit begins to fade away," said Gold's Gym Fitness Institute Member and National Fitness Expert Jamie Eason. "That demotivation, coupled with a side of frustration from not getting the results they want quickly enough, can often be the dumbbell that broke the camel's back for consumers – leading many to abandon their New Year's Resolutions by mid-month."
To raise awareness for this impending fitness resolution pitfall, Gold's Gym has joined forces with Eason to get consumers back on track (and ultimately away from the cliff). As part of the effort, Eason compiled a list of the five best tips to keep consumers motivated throughout the year, including:
Tell everyone you know about your fitness goals. That way, you will have that many more people to answer to.
About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the most recognized gym chain in the world with more than 650 locations in 37 states and 28 countries. The iconic brand ranks in the top 15 percent of Entrepreneur magazine's 2011 "Franchise 500". Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
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