SEATTLE, WA - The people signing up for health insurance through Washington's health care exchange have gotten a little younger since the state began ramping up its marketing to people under 35.
According to new statistics from the federal government, people age 18- to-34 now make up 23 percent of the sign-ups for private insurance through Washington Healthplanfinder. A similar report released concerning sign-ups through December, found 21 percent of enrollees in that age group.
A new ad campaign and in-person outreach at rock concerts and at ice hockey and roller derby matches may deserve some of the credit.
Open enrollment for buying private insurance through the exchange ends March 31. Washington is a distance from its goal of signing up 340,000 by then. As of March 1, just over 107,000 had signed up for private insurance.