KENNEWICK, WA-- The Washington Health Benefit Exchange started targeting young adults, ages 18 to 34, to sign up for health care coverage and their campaign was a success.
The exchange says there's been a 10% increase in applications from young adults since they began reaching out to that age group.
A spokesperson says they attribute much of the campaign success to an ad including two fake rappers and a twentysomething applicant that explains the low-cost coverage.
"We've been doing a lot of creative things to cut through the noise and reach that young adult audience. We know typically some of the younger adults who are uninsured, either they thing they don't need health insurance or they don't think that they can afford it," said Bethany Frey, Washington Health Benefit Exchange.
The exchange is also reaching young adults by informing them about health care plans at sports games and concerts.
The deadline to enroll for coverage is March 31st.