GREAT FALLS -
221 Industries has been a shirt company and MMA fight group and a cancer charity; and now they can add beverage company to that list. 221 Industries is most known for their Mix Martial Art fight promotions. The MMA group that started as a shirt company is now adding beer to it's list of enterprises.
"We're calling it submission ale and what it is so it is a session ale and so it is a little lower alcohol than what we normally do. Still has enough of a balance to it to be able to drink all the way through and really enjoy," says The Front Brewmaster, Trevor Ziegler.
221 and The Front Brewing Company are teaming up in support of 221's charity foundation called the 221 Children's Cancer Fund which helps families of children with cancer pay for expenses of travel and medical bills.
"We're coming out with a Beer with The Front Brewery. Brandon and Trevor came to me and said we want to make you guys a beer and we want to donate some of our proceeds too our charity, our 221 children's fund. So we decided to start brewing on it,"says CEO and President of 221, Cory Smith.
"Everything Cory is doing with 221, the Children's Cancer Fund, to us it's just something that we want to be involved in help them out get things going and anything you can do to round up some money fore the kids," says Ziegler.
Other bars can also be a part of the 221 Children's Cancer Fund by simply buying the beer to sell at your bar.
"A dollar for every beer sold goes to our cancer fund and so from here on out every bar that buys a keg will have to make a donation to sell the beer in their bar," adds Smith.
221 also will be hosting it's IFC Fight Night Championship this Saturday starting at 7 PM and tickets can be purchased at the door.
