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Global Digital Marketing Market 2014-2018

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SOURCE Research and Markets

DUBLIN, June 19, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/93k83p/global_digital) has announced the addition of the "Global Digital Marketing Market 2014-2018" report to their offering.

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The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with a one-time set up fee for the software, to maintain, upgrade, and to provide lifetime support.

Hence, the Global Digital Marketing market is witnessing a trend where many vendors have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to increased adoption of SaaS-based solutions during the forecast period.

According to the report, the growth of the Global Digital Marketing market is driven by several factors. The increased focus on digital media is one of the major drivers in the market. In recent years, organizations have increasingly focused on digital media for marketing because of the high adoption of mobiles, the growing number of broadband connections, and the increased time spent by users on the internet.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Summary of Figures

06. Introduction

07. Market Landscape

08. Market Segmentation

09. Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series

Companies Mentioned:

  • Adobe Systems Inc.
  • Aplicor LLC
  • Attensity Corp.
  • Clicky
  • ComScore Networks Inc.
  • Demandware Inc.
  • Ebay GSI Commerce
  • Fireclick
  • Hybirs
  • IBM Corp.
  • Intershop
  • Lithium Technologies Inc.
  • LongJump CRM
  • Microsoft Corp.
  • Netsuite Inc.
  • OpenText Corp.
  • Oracle Corp.
  • Percussion Software Inc.
  • SAP AG
  • Salesforce.com Inc.
  • Sitecore Inc.
  • StrongView
  • SugarCRM Inc.
  • Yahoo Analytics
  • ZohoCRM Inc.

For more information visit http://www.researchandmarkets.com/research/93k83p/global_digital

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

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