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British luxury automotive brand further elevates its presence in L.A.'s entertainment industry
Exclusive partnership will showcase Jaguar as Official Vehicle of BAFTA LA
Jaguar returns as official vehicle of the BAFTA LA JAGUAR BRITANNIA AWARDS to honor the world's leading British actors and entertainment executives
MAHWAH, N.J., June 9, 2014 /PRNewswire/ -- Jaguar, the renowned British luxury automotive brand, announced today an exclusive year-long partnership with the prestigious British Academy of Film and Television Arts Los Angeles (BAFTA LA) as its official presenting sponsor and exclusive automotive partner. In this role, Jaguar will support several key initiatives in 2014 and 2015, including a return as the 2014 title sponsor of the BAFTA LA JAGUAR BRITANNIA AWARDS for the second consecutive year.
Further elevating the brand's presence in Los Angeles' entertainment community, Jaguar will act as the official vehicle of BAFTA LA, providing transportation to the organization's various events. Last night, the partnership commenced when Jaguar sponsored the highly regarded 2014 BAFTA LA Garden Party in Los Angeles, showcasing the all-new Jaguar F-TYPE Coupe sports car at the British Consul residence.
The partnership will also be showcased with Jaguar activations at key events celebrating the achievements and excellence in the international entertainment industry by headlining the 2014 TV Tea Party Presented by Jaguar and BBC America, the return of the BAFTA LA JAGUAR BRITANNIA AWARDS, and acting as Co-Presenter of the 2015 Award Season Tea Party.
"We look forward to expanding our successful partnership with BAFTA LA and continuing to spotlight the important role of British talent in the Los Angeles area, the entertainment capital of the world and an important market for Jaguar," said Jeff Curry, Brand Vice President, Jaguar North America. "As a brand that produces the world's most desirable cars exclusively in the UK, we are especially honored to celebrate the accomplishments of the British film and television community in the world's entertainment epicenter."
Throughout the partnership with BAFTA LA, Jaguar will showcase its latest product designs, including the Jaguar F-TYPE Coupe, which exemplifies the craftsmanship, innovation and attention to detail that defines this classic British automotive brand.
Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two-seater F-TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at http://www.jaguarusa.com.
About Jaguar Land Rover
BAFTA Los Angeles
The British Academy of Film and Television Arts (BAFTA) supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its awards ceremonies, BAFTA has a year-round, international programme of learning events and initiatives that offers unique access to some of the world's most inspiring talent through workshops, masterclasses, scholarships, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York.
Founded in 1987, BAFTA Los Angeles serves as a bridge between the Hollywood and British production and entertainment business communities. Its commitment to professional and community education is at the heart of all activity, including an award-winning community outreach programme, screenings, seminars, Behind Closed Doors series, Q&As, scholarships for British students studying in the US, a Newcomers Program for emerging British talents working in the US, and a Heritage Archive project that preserves in-depth interviews with the industry's leading talents for future generations. BAFTA Los Angeles celebrates and promotes excellence through its annual Britannia Awards, Awards Season Film and Television Tea Parties and the Student Film Awards. www.bafta.org/losangeles
BAFTA Los Angeles is a 501(c)3 Non-Profit Corporation and relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing work.
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