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SHANGHAI, July 2, 2014 /PRNewswire/ -- SmartMad, Madhouse's most intelligent mobile web and in-app ad network is pleased to announce the launch of China's first weather-based mobile ad service today.
Weather-based mobile ad offers a new targeting feature that allows advertisers to serve their mobile ads only to the users who are living in the place where certain weather conditions are met or to serve different creatives based on different weather. As a result, the advertisements can be more relevant and unique to targeted audience and the conversion rate will also be increased drastically.
SmartMad has joined hands with widely-used weather forecast platforms to collect accurate information that includes temperature, humidity, wind speed and PM2.5 etc. Advertisers can use these information and data to provide different creative materials and present tailor-made communication messages for their potential clients. Weather-based mobile ad provides diversified opportunities and more possibilities for advertisers to run precise campaigns.
SmartMad has made a pilot weather-based mobile ad campaign with a prestigious hair care brand. User-friendly hair care tips were delivered to the brand's target audience based on different weather conditions such as high temperature, low humidity, high ultraviolet intensity or even the air pollution index PM2.5.
The pilot weather-based mobile ad campaign achieved click through rate of 1.2% which is higher than the industry benchmark of 0.8% to 1% in the same product category
Founded 2006 in Shanghai, Madhouse is China's first mobile ad platform company to operate both a mobile ad network & a mobile DSP. Madhouse's SmartMad is China's most intelligent mobile web & in-app ad network. Its other product OptiMad simplifies the mobile demand-side process by helping advertisers maximize returns on their mobile spend. The company has more than 240 employees in Shanghai, Beijing and Guangzhou. In 2012, Madhouse started operations in India at Mumbai, New Delhi and Bangalore.
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