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"Moms The Word: Insights For Engaging Her Divided Attention will share the actionable insights weve gathered through our research at Experian Marketing Services. Well examine the online and offline behavior patterns of mom."
Chicago, IL (PRWEB) July 10, 2014
Bill Tancer, General Manager of Global Research, Experian Marketing Services, will teach marketing execs at the 10TH Annual M2Moms® The Marketing to Moms Conference http://www.m2moms.com how to catch and hold the attention of todays always on, always connected moms. Tancer is one of over 30 speakers who will be presenting at M2Moms®, October 22 & 23, 2014, Chicago Cultural Center. M2Moms® is a professional learning event for brands who target moms.
With a spending power of $2.4 trillion annually in the United States alone, Tancer explained, todays moms are a key target audience that shouldnt be ignored by marketers. Moms really are the household CFOs. My session, Moms The Word: Insights For Engaging Her Divided Attention will share the actionable insights weve gathered through our research at Experian Marketing Services. Well examine the online and offline behavior patterns of mom. Ill point out ways brand marketers can effectively leverage these insights to more effectively reach moms in their customer communications, while still respecting and catering to their on-the-go, busy lifestyles.
New research, case studies, workshops, peer-to-peer learning and networking, M2Moms® delivers everything brand marketers and their agencies need to keep up twith todays ever evolving, demographically changing moms, according to Liz Fongemie, M2Moms® producer. In addition to Bill and Experian Marketing Services, this years preliminary schedule includes marketing to mom experts like author, Liz ODonnell of Mogul, Mom & Maid, a Kelloggs case study from The Mom Complex, The Motherhood showcasing new research on the effectiveness of marketing to moms through blogs and social media. Therell be a social media panel led by Mabels Labels featuring top mom bloggers, and The Bump will be sharing new research on moms and mobile media. Plus, Ketchum will bring new global research they are fielding with BlogHer that explores moms as bread winners, and what happens as their income rises, and the implications for marketers.
Moms really are brand-critical decision makers for a broad range of products and services, Fongemie added. The Fast Facts page on M2Moms® website http://m2moms.com/fast_facts.php is filled with statistics showing that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their homes, for their kids and they plan and pay for the family vacation. They purchase on every channel, every possible screen traditional and new media, they use it all.
Every year, Fongemie continued, M2Moms® is attended by a really comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. M2Moms® typically sells out every year. Marketers attend because they know that keeping up with todays moms is critical to building and maintaining market share in virtually every industry and product category.
Preliminary 2014 M2Moms® sponsors include Associate Sponsors: Mabels Labels; Yahoo!; Destination Maternity Corp.; MtoM Consulting; Ketchum; Experian Marketing Services; TapInfluence; Showcase Sponsors: The Motherhood; School Family Media; Workshop Sponsors: The Bump, Mom Central Consulting; Video Content Resource: Snippies; M2Moms® proudly supports the Special Olympics.
For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
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