WHAT DO YOU THINK? NFL Asking Halftime Performers To Pay To Play
by Cory Howard, Executive Producer Interactive, KHQ.com - email
The NFL may be asking halftime performers to pay to play
I think one of the reasons the Super Bowl is consistently one of, it not the most watched television events of the year is because there is something for everyone. The majority of the people tune in to watch the NFL's top two teams battle for supremacy, but there are also those casual viewers who tune in for the commercials, or the halftime show.
Typically the halftime show is some sort of popular nostalgia act, with the exception of Bruno Mars at last year's Super Bowl XLVIII. However, even Bruno had to rely on unplugged seasoned veterans Red Hot Chili Peppers to add the ingredient of yesterday's triumphs. Bruno impressed a lot of people, including myself. It was an amazing spectacle. And Bruno did it all for free.
Yes, much to my surprise, Bruno Mars, The Stones, Prince, The Who, Tom Petty, Bruce Springsteen, Beyonce, and any halftime act of years past never received any money to play. They did it for free. This year however, may be different.
Nothing is set in stone, but the NFL is kicking around the idea of asking halftime performers to pay for the right to play the halftime show. Generally the performers aren't paid for the gig, but the NFL does cover their travel costs.
This week, The Wall Street Journal reported that the NFL has narrowed down the list of potential performers to three candidates: Rihanna, Katy Perry and Coldplay. And it appears whichever act is willing to contribute a portion of their post-Super Bowl tour income to the league might get the coveted spot.
At first glance, paying to play doesn't sit right with me. But when you think about the fact that last year's Super Bowl between the Seahawks and Broncos was watched by 111 million people in the US alone, even letting them play for free is a steal of a deal. The publicity is invaluable. I imagine album sales and iTunes purchases of Bruno mars skyrocketed after last year's performance and whether it's Rihanna, Katy Perry, or Coldplay, the same is sure to happen for them.
What do you think? Should the halftime acts pay to play the show? Let us know on our Facebook Page.
Tuesday, September 16 2014 5:32 PM EDT2014-09-16 21:32:13 GMT
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