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Company Ramps Up Major National Ad Campaign for Newest Smart Wallet
CORAL SPRINGS, Florida, August 29, 2014 /PRNewswire/ --
Smart wallets steadily increasing in popularity as significant names in smart technology make headway with latest devices introduced into the market: NXT-ID, Inc. (OTCBB: NXTD), Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Citigroup Incorporated (NYSE: C) and Macy's Inc. (NYSE: M)
NXT-ID, Inc., (NXTD: OTCQB) a biometric authentication company focused on the growing m-commerce market, announces the 30 second spots on CNBC for its next generation smart wallet, Wocket™ will resume in September, starting with targeted New York financial markets.
The CNBC advertisements will air daily during prime-time morning and afternoon programs. NXT-ID's CEO Gino Pereira said, "We are continuing our successful national ad campaign with a more targeted regional approach to markets that have a high propensity to embrace our smart wallet biometric payment technology. Focusing on a financial audience with a higher daily frequency of the 30 second spots will create more brand awareness as we commence our first shipments to consumers this fall. We will follow the New York and Los Angeles market ads with select cities across the U.S. as we continue to introduce the Wocket to consumers."
To read the full press release, please click here: http://www.financialnewsmedia.com/profiles/nxtd.html
Wocket™ is a smart wallet, the next evolution following the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval. NXT-ID recently announced that its shares of common stock and the warrants to purchase common stock to be issued in its proposed underwritten public offering of common stock and warrants have been approved for listing on The Nasdaq Capital Market, subject to closing of its proposed underwritten public offering of the common stock and warrants, and will trade under the symbol "NXTD" and "NXTDW," respectively.
Apple (NASDAQ: AAPL) has also made news regarding its rumored digital wallet in the works. A newly public patent application from Apple describes a detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards and coupons issued by a range of merchants and financial institutions. The filing describes the system as capable of powering mobile transactions conducted via QR codes, the cloud, and contactless NFC (near field communication). It's also explicitly engineered to handle large bursts of traffic, "such as can occur on a so-called 'launch day' of a client device." According to a detailed review by BI Intelligence and independent experts, the patent application describes an "omni-wallet," which allows other parties to securely send data to Apple device owners, using sophisticated encryption and secure hardware to prevent fraudsters from intercepting or duplicating sensitive information such as digital credit cards. Read more: http://www.businessinsider.com/apples-latest-patent-all-but-confirms-a-move-into-mobile-payments-2014-8#ixzz3Bhq2nG00
Google (NASDAQ: GOOG) is also thought to be an all-in-one digital wallet. Research and data specialists Forrester has forecast that Google will shift its mobile payment services away from in-store payments toward building a comprehensive digital wallet for every stage of the purchasing journey. This will continue a trend of greater integration between Google's growing suite of products such as Google Maps, Gmail, Google Play and Google Now. The report comes amidst growing fears from a number of financial firms that Google may seek to extend its technological dominance into the field of banking, which many believe to be ripe for a new wave of digital disruption. To read the full story, please click here: http://www.thedrum.com/news/2014/07/30/google-predicted-build-comprehensive-digital-wallet-mobile-payments
Citi (NYSE: C) has launched its own digital wallet for online purchases, using MasterCard's (NYSE: MA) MasterPass system so customers won't type in an unencrypted credit card number, the bank said in a press release.To use the Citi Wallet, cardholders who have signed up with Citi click on the MasterPass logo at participating online retailers. Cardholders then log in using the same username and password they use to manage the credit card account online. After confirming the shipping address, they are returned to the retailer's website to complete the purchase. The digital wallet, which Citi says is the first branded wallet from a global bank in the U.S., is available to all Citi U.S. consumer credit card members. Citi says the wallet can be used at thousands of online merchants, including FTD.com, Gilt, MLB.com, Rakuten.com and LivingSocial. Read more here: http://www.pymnts.com/news/2014/citis-digital-wallet-debuts/#.U_9dpbxdU1o
Macy's Inc. (NYSE: M) on Tuesday offered its customers a digital wallet option to store and manage Macy's offers as well as payment options online. Users first need to fill out a profile, and once the individual is signed into that profile, the person can then choose My Wallet on the navigation menu. Users who register their Macy's credit card will see Star Passes promotions automatically added to the wallet. Users can add up to 10 credit card options. Users who shop in-store have to swipe their Macy's credit card at checkout to see a list of save offers. My Wallet can also be used on the retailer's website via a mobile device's web browser. In the event the device is lost, the digital wallet can't be accessed without the user's macys.com username and password, and the user is automatically logged out after inactivity for 30 minutes. Read more here: http://www.wwd.com/fashion-news/fashion-scoops/macys-offers-digital-wallet-option-7850439?src=rss/fashion/
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