Advertising Marijuana: WA Control Board Releases FAQ From Pot St - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Advertising Marijuana: WA Control Board Releases FAQ From Pot Store Owners

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Could we soon see advertisements for pot stores on TV or in the newspaper? The WA State Liquor Control Board is laying out how marijuana advertising will be regulated. Could we soon see advertisements for pot stores on TV or in the newspaper? The WA State Liquor Control Board is laying out how marijuana advertising will be regulated.
NBCRightNow.com - Could we soon see advertisements for pot stores on TV or in the newspaper? The WA State Liquor Control Board is laying out how marijuana advertising will be regulated. 

They've released a list of frequently asked questions along with their answers to those questions. Some of the questions seem warranted like “can the delivery trucks have logos on them?” Others are a little more out there like “can my business have a mascot that promotes pot?”

Many of the restrictions on these ads were included in initiative-502 and they're designed to keep marijuana promotions from reaching children. Businesses aren't allowed to put logos on cars if they could drive by schools. They also can't create mascots or advertising characters that could be appealing to kids.

As far as television or radio ads go, the FCC regulates much of that media and where it's federally regulated, so are the commercials.

"There are things that are in the law that are very specific about what you can and can't do. These new businesses also have some rights under the 1st amendment. So what we're trying to do is to give them some guidance so that they can understand how they can go forward and stay in compliance.">

Many of these rules don't apply to similar legal adult industries like beer or liquor businesses. Pot businesses are allowed to make use of online advertising tools like social media and web sites, but they need to be restricted to only adults. 
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