Bold Ties Help Raise Awareness for Domestic Violence - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Bold Ties Help Raise Awareness for Domestic Violence

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YAKIMA, WA - In honor of domestic violence awareness month, the YWCA of Yakima is hosting the purple purse challenge. For the month of October, different companies in Yakima are raising money to donate to the YWCA. With purple being a symbol, many businesses are finding ways to sell the color. The haberdasher behind me here on west Yakima avenue in particular stood out from the rest... And they're doing it in style.

Its a normal day for Steve Goodwin's Haberdasher in Yakima. When it comes to the business of outfitting men's formal wear, the idea of helping women, much less stopping domestic violence doesn't really come to mind.

"Its something that we can do. Its my store... we had a special tie made for this. Its a bold tie and makes a bold statement over something that needs to be addressed." says Steve Goodwin, owner of the Haberdasher in Yakima

But through the month of October, the haberdasher is helping raise awareness.

"We're neighbors, we're right across the street from them and we'd like to have our men stand against domestic violence." adds Goodwin

All of the proceeds from ties sold will go to the YWCA for their purple purse fundraiser. Enter Amy Flynn, their interim executive director...

"It really shines a light on the issue. We love the amount of money and support we get from the community because it really helps us with the women and the children we serve each and every day. You can't put a price tag on the awareness that's raised."

For them, the message goes a lot deeper. Domestic violence doesn't just end with women...

"We don't want it to be a dirty little secret. It's not a woman's issue, it's an issue that affects all of us... it affects families, it affects men, women and children." continued Flynn.

And it all begins with a color to help stop it...

The purple purse challenge is also trending though social media with the #passthepurse. You can find a full list of businesses involved here. The challenge lasts through the month of October.