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Naches Heights Vineyard and Winery Hosts Cultural Events to Increase Tourism During Winter Months

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NACHES, WA.- Everyone likes a great glass of wine, but what sets the dozens of local wineries across the Yakima Valley apart? Owners at Naches Heights Winery told us their creative cultural events and savvy marketing play a big roll.


The summer months are when wineries here in the valley bring in most of their revenue, so when winter hits they need to come up with ways to draw customers out.

"Weather always impacts everything whether you're a downtown business or you have to drive up here to the heights. We just do our best to keep things going and keep things warm until we can make it to spring," Naches Heights Events Coordinator, Michele Pescador explained.


Naches Heights winery told us it's taken them a few years to build up a reputation in the community, but the way they continue to draw people out during these slow winter months is by hosting unique events that cater to local culture.

"During the winter months it is hard, people tend to stay in their homes as soon as it gets dark and cold, they don't want to leave, but it's important to remember we still need to be involved in the community and everything that's happening," Pescador said.


Sunday afternoon they had members of the Mighty Tieton Arts and Events Center come out to teach guests about the art of painting sugar skulls and candle jars, popular symbols in the Latino holiday Dia De Los Muertos.  

The wineries reaching out into the community and also putting their foot in the community makes them relevant for families and people in the valley to come and enjoy," Might Tieton Community Coordinator, Yesenia Hunter said.


In addition to cultural events like these Naches Heights says they're trying to make their winery more family oriented. They have local food vendors on site, several hiking trials around their vineyards, and family picnic areas.