Local Businesses Prepare for "Small Business Saturday" - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Local Businesses Prepare for "Small Business Saturday"

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YAKIMA, WA.- It's almost that time of year, stores are already advertising sales for Black Friday shoppers and while it's one of the biggest sales days of the year for major retailers we stopped by some local businesses to see just how they'll compete with the big guys.  

    

Last year Americans spent more than $12 billion on Black Friday and the majority of those sales were made at major retailers, like Target and Wal-Mart. So how do the dozens of local businesses stay afloat.? They it's not from competing, they try to work around the major retailers, offering perks like free gift wrapping, and special holiday and seasonal deals.  

"We find our groove and have a lot of really loyal, wonderful customers. We just really try to improve on our customer service and be helpful in anyway we can," Michele Sink, owner of Fiddlesticks, explained.

    

Susan Richmond the owner of Inklings Bookstore told us for her business it really comes down to customer service and making sure they can offer something chain stores can't, "We're continually thinking of ways we can compete, and really the way we can do that is by relationship, we try to make friends with our customers, we like them, we listen to what they want."

    

Not to mention businesses in Yakima started "Small Business Saturday" several years ago. Around 30 businesses participate each year and they say it's like a mini Black Friday. It gives local stores a chance to avoid having to compete with major retailers on Black Friday.

"We don't have a lot of business that day, we like to put a lot of our attention on Small Business Saturday it takes the pressure off of us, we don't have a television set that people want to stand in line for," Richmond said.

    

Small Business Saturday is the day after Black Friday, but many of the local businesses participating will also be open on Friday.

     

If you'd like to support local business this year click this link, http://bit.ly/1YdRI4S, to see what businesses will be participating.  

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