KSD wins 2016 Golden Achievement Award for their levy campaign - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

KSD wins 2016 Golden Achievement Award for their levy campaign

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KENNEWICK, WA – The Kennewick School District has received the 2016 Golden Achievement Award from the National School Public Relations Association (NSPRA). The distinction was awarded for the 2016 School Levy Campaign: “Why’s the School Levy a BIG Deal?” 

The public information campaign focused on the importance of a school levy and what the levy pays for. The campaign incorporated a variety of communication strategies and included social media, video and direct-mail to reach voters.

The February 9 election received 65.9 percent yes votes, one of the highest passing rates of a levy in recent years.

NSPRA’s Golden Achievement award is one of the highest honors a nomination can receive. Kennewick’s winning entry will be on display at NSPRA’s national seminar in Chicago, IL. In August.

A list of all the national award winners may be found here.

To watch the “Why’s the School Levy a BIG Deal?” video, click here.

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