New Mid-Columbia Newsmagazine Hits newsstands Soon - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

New Mid-Columbia Newsmagazine Hits newsstands Soon

WEST RICHLAND, Wash.- From  tiny office in West Richland, Wil Byers is launching a magazine to give the area a new sense of pride.

The Mid-Columbian hasn't hit newsstands yet.  The first issue is set to hit newsstands sometime next week, and with everything from restaurant reviews to the areas secret treasures, the local community seems excited.

"We want to tell stories from Bigs, to Yakima, to Moses Lake, Walla Walla, Pendleton and in between," said Byers, Kiona Publishing CEO, the magazine's publisher.

"I've been living here since 1979 and I like it, I love it, and I kinda wanna share the stories."

With only 5 full time employees, you'd think it is a small operation, but Byers runs three magazines out of his office, and the Mid-Columbian is already in demand.

Publishers say 32-thousand premiere issues were printed, but so far, they've had demand for 3-thousand more, partly because it's the only one of it's kind.

"There's like nothing else in the region, we don't have any competition, it's just really something exciting and we didn't think it'd take off and have such a great impact on the region," said Quynh Le, a Kiona Sales Representative.

Plans for the magazine have been in the works for more than 5 years, and local officials think it's about time to have something showcasing the area.

"This magazine has been long overdue to the Tri-Cities region. When you go to many of the other, larger cities, they have the wonderful lifestyle magazines," said Kris Watkins, President of the Tri-Cities Visitor and Convention Bureau.

"Now we have our own publication."

The magazine costs $3.95 on newsstands.  Publishers say the second issue will be out in September.

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