New Digital Billboard Installed on Nob Hill Boulevard - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

New Digital Billboard Installed on Nob Hill Boulevard

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YAKIMA, Wa -  If you have driven along Nob Hill Boulevard in recent weeks, you may have noticed a new digital billboard. 

Lamar Outdoor Advertising just installed the billboard at Nob Hill and South 1st Street. it's called an LED unit -- which stands for light emitting device.  All the ads for the billboard can be placed online.  They can also post amber alerts from local law enforcement within ten minutes.

The digital billboard costs several hundred thousand dollars... ads are almost double what it costs for a regular billboard.

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