As Orange Juice Prices Increase, Sales Decrease - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

As Orange Juice Prices Increase, Sales Decrease

The cost of orange juice is now rising...

This comes after prices for oranges have doubled after a recent freeze in California ruined a majority of the crop.

Wray's food and drug in Yakima has actually seen their orange juice sales decrease since the prices went up.

But the store's president, Chris Brown, says this initial reaction is mainly sticker shock, and people will begin buying orange juice again soon.

Wray's saw their juice prices increase in just one week, but this cost increase isn't as bad as the initial spike in citrus prices.

Brown expects their orange juice prices to remain high for about four to six months -- or at least until South American oranges can be used for concentrate.

Rosauer's, Safeway and Albertson's all say they have not seen an increase yet, but are expecting their prices to start rising soon.

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