We have put in place an on-going program to optimize search engine placement with the top 25 search engines (Google, Yahoo, MSN, Ask.com, etc.). In addition, we have invested in paying for premium placement in search engines.
Above is an example of the results of the paid search campaign on Google. We've bought more than a dozen keywords that help with placement. We've been consistently running in the 3-5 spot, although a search for "cars yakima" on Google will show us as high as the #2 position.