Internet Advertising & Search Boxes - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Internet Advertising & Search Boxes

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Above and below are several samples of internet ads you may see.  These ads are embedded in websites so you can search right from the site. 

You'll see these type of ads (and others) on various websites, but primarily on and  These websites attract roughly 150,000 unique visitors each month, viewing more than 300,000 pages during their visits.

Source:  WebTrends (Jan-March, 2007)

Unique Visitors
Unique Visitors are the number of times a single person visits a website.  No matter who many times a month they do so, they only count as one unique visitor.  Web site traffic software can distinguish between visitors who only visit the site once and visitors who return to the site.  Unique  visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site.

Page Views
A Web page that has been viewed by one visitor.  One visitor may look at multiple pages.  Whereas they will only be counted as a Unique Visitor once, they may look at 5 pages, which will register as 5 page views.