Tri-Cities race change names yet again... no more Atomic Cup
The Water Follies website calls it "The Lamb Weston Columbia Cup"
KENNEWICK, Wash - In the early days of the unlimited hydroplane races in Tri-Cities, Washington, it was known as the Atomic Cup. Then along the way, the name changed to the Columbia Cup. But when Budweiser dropped its sponsorshop of the Budweiser Columbia Cup, race organizers felt it was time to change again. So last year, it was back to the roots with the Atomic Cup.
But now that's changing again. For 2007, it will be the Lamb Weston Columbia Cup. It was unannounced quietly on the Water Follies website in early April, but Kathy Balcom, President of this year's Tri-City Water Follies confirmed it.
"We wanted something that better tied the event to the river, the Columbia," said Balcom. There was concern last year that Anheiser Busch, parent company of Budweiser, owned the right to the Columbia Cup name and weren't willing to give it up. But not this year. And that was just fine with new title sponsor, Lamb Weston.
"Lamb Weston's sponsorship of this event is a great opportunity to recognize and thank our talented, dedicated workforce; our local growers and business partners, and the community at large which has supported the growth of our business over the years," says Jeff DeLapp, president of Lamb Weston.
Lamb Weston, owned by Con Agra Foods, has been a major employer in the Tri-Cities area for more than 30 years.