Cool Desert Nights Business Impact - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

Cool Desert Nights Business Impact

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RICHLAND, Wash. -- Cars are out in style this weekend as Cool Desert Nights is celebrated across the Tri-Cities.

But, some local businesses are hoping the cars don't get all the attention. The Uptown Shopping Center was buzzing with activity tonight and several new business owners are saying that today's hot rods are bringing them a great deal of business.

Uptown Deli owner Billi Woodard has only been in the Uptown Shopping Center since March but she says events like Cool Desert Nights helps get the word out about her restaurant.

Woodard says, "We already had several customers who said they didn't know were here but their coming back."

Last year, Cool Desert Nights brought in almost $350,000 in one weekend and with almost a 150 more cars expected this year, the boost to the Tri-Cities could be even greater.

Northwest Seafood Market owner Carol Johnson says, "It's really exciting seeing all the cars and interest in the area."

Business owners say that they hope they not only get new customers but people that would not normally come to the Uptown Shopping Center. And Uptown business owners say events like tonight bring the community together.

Woodard says, "It's like one big happy family around here, just trying to help each other out." Woodard and other Uptown owners say what is good for the shopping center is good for their business. This weekend, their hopes are pinned on the 16,000 shining lug nuts that sat in the Uptown parking lot Thursday night.