PASCO, Wash.--How can we put Washington State on the map? Today, members from the newly formed Washington State Tourism Commission met to develop a six-year tourism plan.
Their goal is to bring tourism across our state to a whole new level. Members suggested improving the state tourism website.
But both Yakima and Tri-Cities Visitor and Convention Bureau executives agree that state backing will greatly enhance visibility.
"The wine industry, it's been outdoor recreation, its been golf and its also been our cultural heritage activities from festivals and events so, I think the state is going to be able to help us do our job even better and even bigger," says John Cooper, CEO Yakima Valley Visitors & Convention Bureau
"Bringing it to a new level is bringing Washington State as a major destination both nationally and internationally," mentions Kris Watkins, President, Tri-Cities Visitors & Convention Bureau.
Last year, tourism spending added $307 million dollars to the Yakima Valley. Tri-Cities also produced strong results. $316 million dollars was generated in both Benton and Franklin counties.