YV Visitor's and Convention Bureau asking you for your opinion about tourism - NBC Right Now/KNDO/KNDU Tri-Cities, Yakima, WA |

YV Visitor's and Convention Bureau asking you for your opinion about tourism

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Yakima, WA -  The Yakima Valley Visitor's and Convention Bureau is trying something a little unconventional to help boost tourism in the area.

They are asking you for your opinion on how to better market the area to tourists.

It's something that hasn't been done before here, but the new CEO with the Visitor's and Convention Bureau says it was very helpful when he worked in Bellingham.

A company called Total Destination Management will hold five public meetings next month. 

There is also an online survey.

The market research project will cost $55,000 dollars and take about six months to finish.

It will be funded through the bureau using mostly hotel/motel taxes and assessments placed on hotels/motels for occupied rooms.

"It's a process that a lot of communities use now to gauge what is the essence of the destination, both for residents, as well as visitors, meeting planners, tour operators," says Jon Cooper, CEO of the Yakima Valley Visitor's and Convention Bureau, "What's top of mind?"

The public hearings start on March fourth.

Schedule:

March 4th, 9:00 a.m. at the Yakima Convention Center, 10 North 8th Street

March 5th, 3:00 p.m. at the Union Gap City Hall, 102 W. Ahtanum Road

March 12th, 10:00 a.m.  at the Best Western Inn at Horse Heaven, 225 Merlot in Prosser

March 13th, 10:00 a.m. at the Yakama Nation Cultural Center of Highway 97 in Toppenish

March 14th, 1:00 pm at Naches City Hall Chambers, 29 East 2nd Street

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